Our events division operates on two powerful pillars: original event IPs that build our internal data ecosystem, and tailored event strategies that help brands activate, engage, and grow their communities.On one side, we design and deliver our own culturally-led experiences — day parties, nightlife concepts, destination events, and curated travel moments. These original IPs allow us to collect real behavioural insights, stay ahead of shifting trends, and understand what audiences are responding to in real time. That data keeps us sharp, relevant, and informed.On the other side, we bring this intelligence to our clients. We help brands create experiences that resonate — from community-building concepts and launch events to immersive activations that strengthen loyalty and expand reach. Every idea is rooted in cultural understanding, consumer behaviour, and a clear strategic purpose.Whether we’re building something from scratch or elevating an existing vision, our role is simple: to create events people genuinely want to attend, talk about, and come back to — while giving you the insights needed to make every decision sharper, smarter, and more impactful.